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Problems Worth Solving

“Every great solution starts with a great problem”

Through a little empathy and honesty, we don’t have to look far to identify large health problems worth solving. Here are a few we’re currently focusing on. If you know of more we should address, please reach out and share.


Prevalence of dementia is forecast to increase in every region of the world and is anticipated to double every 20 years, reaching 74.7 million by 2030.


An aging population (65+ yrs old) will increase by eight percent to 604 million in 2020.


Health care spending in the world’s major regions will increase from 2.4 percent to 7.5 percent between 2015 and 2020.


1 in 6 grade-school children suffers from rampant decay in 7 or more teeth.

Our Approach

As a market research team, we regularly employ three main approaches to solving problems and scaling ideas.


We use Design Thinking to immerse ourselves with customers and users to help us better understand their needs, frame their problems, then ideate solutions that can be prototyped and tested.


Whether it’s running an experiment to test a new business model or partnering with a startup to pilot a new technology, we see incubation as a disciplined approach to idea execution and experimentation.


We partner with patients, providers, payers, and vendors to create meaningful solutions in oral and whole health. Together, we’re creating solutions that tackle some of healthcare’s biggest problems.

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